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Russell Jack, Southland-based Yogapreneur and Mindfulness Teacher Shares His Entrepreneurial Journey

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Russell Herbert Jack is a yoga and mindfulness teacher from Southland, New Zealand. He specializes in Vinyasa Yoga, Qigong, and guided meditations, helping clients achieve harmony of body, mind, and soul. Russell is passionate about animal rights protection, regularly volunteering with the World Animal Protection Organization and donating to protect endangered species in New Zealand.

Hi Russell, thank you for chatting with us today. You are a yogapreneur and a mindfulness teacher. Where did the idea for your business come from?

I consider myself lucky because I make money doing what I love. I created a service based on my expertise. Since a very young age, I was always interested in yoga, mindfulness, and Eastern philosophies. I am happy to help others who are seeking answers and a connection with their inner selves.

As an entrepreneur, you probably have a lot on your plate. What does your typical day look like and how do you make it productive?

I usually start my day with a short meditation practice, I do yoga or workout. Sometimes I workout outdoors if it’s nice out. I like to start my day in a calm environment. Jumping straight into admin work is a disaster for me. I start my day slow and then get into the tasks I need to complete. My tool for productivity is scheduling and delegating tasks.

How do you bring ideas to life?

I like to think of an idea as a seed. You can plant it, nurture it, and give it time to grow. Or you can plant it and be impatient and dig it out every day to see if it’s growing, therefore, not letting it grow. So, if I have an idea, I take action on it. I research information about it, find people who could help me to execute it, find out what resources I need. Then, while the idea starts coming to life, I become very patient and tweak things here and there. But I dont interfere with it too much.

This is a great analogy, Russell. What’s one trend that really excites you?

I am very excited that recent events are awakening people around the world to stand up against injustice.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Meditation and breathing. We all breathe, obviously, but mindful breathing is truly healing. I recommend taking regular breaks throughout the day to focus on breathing, even if it’s a minute every two hours. Our breath is a natural way to bring us back to the present moment.

What is one mistake you’ve made as an entrepreneur, and how did you overcome it?

I’ve been into yoga and mindfulness for such a long time, but I only recently started sharing my expertise online. I consider it to be a mistake, but I am doing it now.

What is the best $100 you recently spent? What and why?

I donated $100+ to the World Animal Protection Organization. I feel overjoyed when I find time to volunteer and donate a portion of my income for such a cause. Animals never intend to hurt humans, and it’s sad to see when we hurt them in return.

What is the one book that you recommend our community should read and why?

I recommend “You are here” by Thich Nhat Hanh. He is a great mindfulness teacher and I’ve read many of his works.

What is your favorite quote?

I really like “There is no way to happiness — happiness is the way” By Thich Nhat Hanh. Life is all about our attitude, not what we have, not what we don’t have. Happiness is always within.

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